People increasingly put their question to an AI assistant or search engine that answers on its own. A click on a website is sometimes no longer even needed. This is exactly where GEO (Generative Engine Optimization) comes in: optimising content so that AI systems understand it, summarise it and cite it as a source.
How GEO differs from SEO
SEO is about ranking in the list of results. GEO is about your company being mentioned in the answer itself. The two complement each other: a good technical foundation, a clear content structure and trustworthy sources benefit both.
What you can do today
- State clearly on your website what you do, for whom and where.
- Answer the questions customers really ask (FAQ, short articles).
- Sort out structured data and company information.
- Make sure your website is fast and clear.
No agency can guarantee that AI will mention you. But we can do everything to make your content readable, accurate and easy to cite. If you want to find out where you stand today, get in touch.
More about the service: SEO and GEO optimisation
